With more consumers embracing digital wallets, mobile apps, online ordering, and delivery services, the way businesses drive customer loyalty is shifting. Today’s enterprises emphasize delighting customers by connecting experiences across devices and channels — meeting consumers when and where they want to engage.
These experiences, often defined as omnichannel, bridge the gap between brick-and-mortar and online shopping, and are proliferating because they allow customers to shop in the manner that best fits their daily life.
