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Amazon to delay Black Friday in France as it bows to pressure from independent retailers

November 23, 2020

Via: Charged

Amazon has announced plans to delay its Black Friday sales event in France to allow smaller independent retailers struggling during lockdown the chance to compete.

The ecommerce giant, alongside other leading French retailers like Carrefour, will now not launch any Black Friday sales until December 4.

This unprecedented move, made largely in response to increasing pressure from the French government, is designed to give local shopkeepers who remain in a national lockdown a sales boost.

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