Burberry, 1-800-Flowers.com and ASOS recently became the latest retailers to infuse augmented reality (AR) into their apps to help online customers make more informed purchase decisions.
Burberry partnered with Google Search technology to enable consumers to use their smartphones to view a 3D version of a product at scale against other real life objects. The retailer wrote in a statement, “The inspiration phase of the decision to purchase is becoming increasingly important for luxury consumers.”
