With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season.
This year so far Walmart has announced a 25% increase in toy exclusives in stores and online and over 40 new toys from kid-influencer brands, as well as an expanded “hottest toys” list. That builds on the retailer’s efforts last year, which saw Walmart dramatically expand its toy assortment for the holiday season, the first after Toys R Us’ liquidation.
