In pre-pandemic days, window shopping consisted of walking by storefronts with no intention of buying. Now, a new generation of window shoppers have emerged as U.S. eCommerce sales totaled a record-shattering $469.2 billion in 2021: shoppers adding items to their online shopping carts and abandoning them.
This trend of the internet equivalent of window shopping means three out of four shopping carts are abandoned. And merchants are stepping up to leverage an opportunity to attract new customers and transform window shoppers into lifelong customers.
