While the check-out experience both on and offline should be fast and seamless, retailers are looking at technology to enhance the shopping journey and keep customers engaged for longer.
A panel of retailers at the Demandware Xchange conference in Miami this week said they were looking specifically at in-store technologies to keep the customer shopping for longer and, in turn, increasing their basket size.
Jennifer McMClain, SVP eCommerce and marketing at The Limited, said the retailer understood the power of editorial content for keeping a customer engaged online and wanted to replicate this experience in store.
