image credit: Freepik

No Retail BI, No Future: Business Intelligence Tools Will Drive the Retail Industry’s Offline Transformation

May 24, 2021


Prior to the pandemic, brick-and-mortar retailers were already facing fierce competition from online marketplaces. Purchasing online often meant access to a better selection of (and global access to) products, more convenience, and, in many cases, cheaper deals.

The COVID-19 pandemic conditions not only provided consumers access to products they couldn’t buy at locked-down physical retailers — online shopping also enabled them a safer way to procure both essential and non-essential items. While brick-and-mortar retailers across the globe have been grappling with how to enhance the customer experience for some time, the pandemic is serving to accelerate the “offline” business transformation.

Read More on Retail TouchPoints