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Kantar Introduces Tool to Help Retailers Optimize Their Ecommerce Assortments

April 1, 2021


Kantar has launched RichMix eAssort, an assortment optimization tool designed to use transferable demand curves to measure the incremental impact of changing the items and facings in a retailer’s mix as a means to maximize growth. The software uses machine learning-based predictive modeling to derive a granular view of which products and tactics will achieve the greatest growth in the ecommerce environment.

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