As a small business owner, you work hard to build up a list of email addresses from your customers so that you can reach out to them with news, sales info, and promotions to draw them back into your store. You add new names to your list every day, but the reality is that every year, a certain number of these shoppers may change their email address, lose interest, or unsubscribe from your messages.
The question then becomes, what can you do to re-engage those shoppers who have fallen by the electronic wayside and draw them back into your store or onto your store’s web page?
