It seems the demand for fast fashion will only continue to grow as younger generations become consumers. According to Kurt Salmon, part of Accenture Strategy, 1 in 8 young consumers between the ages of 18 and 24 shops once a week and buys a fashion item at least once every two weeks.
“Young consumers have a ‘see now, buy now, wear now’ mentality when it comes to fashion, which has been driven by big fashion houses making the latest designs and styles available to buy straight from the catwalk. This is challenging retailers to improve their operational agility to meet rising demand for current trends,” said Dan Murphy, managing director at Kurt Salmon, told FierceRetail.
