A Beyond the Rack executive at eTail West 2016 revealed that the online discount retailer’s mobile application saw higher conversion rates, with members becoming 10 percent more valuable post-download.
During the keynote session, “Don’t Leave Money On The Table: Beyond The Rack’s Mobile Review,” the executive discussed his brand’s journey to a responsive design mobile site, which was prompted by the discovery that consumers spend approximately 20 minutes during each browsing session.
