A little over a year ago, the U.S. EMV liability shift took effect on October 1, 2015.
The shift disrupted the credit card industry, directly influencing merchants’ businesses and the level of fraud liability risk to which they are exposed.
Over the past year, a lot has changed and both consumers and merchants are adapting to the new payments environment, but we still have a long way to go.
As attention and interest in the EMV chip card migration picked up from all sides, it quickly became clear that October 1, 2015 was not a big bang, but rather an interim milestone in a broader shift.
