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How a Halloween e-retailer finds more revenue with smarter search

October 25, 2016

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Halloween costume and party supplies e-retailer BuySeasons implements Reflektion’s site search personalization tool and scares up higher conversion rates and revenue per customer.

When 60% of annual business comes in a single month, it’s important to make sure shoppers who visit your site are spending money while there.

“Most customers visit our site three to four  times before they purchase and that’s it, we’ll see them again next year,” says Eric Kirkhofer, chief operating officer at online costume and party supplies retailer BuySeasons Inc., which owns and operates Halloween costume sites BuyCostumes.com and CostumeExpress.com.

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