No matter how fast the modern payment ecosystem is developing, the pursuit of the best customer experience isn’t going anywhere. To answer customers’ demands, business leaders must find the balance between adapting services to consumers’ digitally-driven shopping behaviors and staying true to the company’s strategy.
For retailers, the revolutionary payments shift towards cryptocurrency will certainly come with challenges, but it may all be worth it. Industry leaders such as Starbucks and Burger King are already embracing crypto payments. After all, offering this option opens the door to a whole new audience of more than 106 million people across the world that hold assets in cryptocurrency.
