Digital signage has been around for almost 25 years but with technology greatly advancing execution and capabilities, the complete host of benefits is now coming into full view. For retailers in particular, digital signage is especially effective. As the world of retail continues metamorphosing into a complete digital experience, business owners are capitalizing on digital signage to help increase sales and customer experience.
For retailers, having a well-designed and well-executed digital signage strategy means being able to better interact with shoppers and even encourage more in-store trips; at a time when e-commerce continues gaining momentum, getting shoppers in the store is crucial.
