As the technology available to consumers evolves, there is a constant pressure on retailers to match the level of sophistication of their customer experience, whether in store or online. There is a misconception that the retail sector is not embracing disruption to quite the same extent as other industries. Uber and Airbnb alone represent just how far technology has shaken up the travel and leisure sectors.
However, whilst it might not be quite so dramatic, disruption in the retail sector is nothing new.
