Despite the ever-growing importance of online shopping and customer experiences, improving the in-store customer experience is still US retail execs’ top priority. Nearly half of retail executives said so, more than any other customer engagement channel.
While social media and general digital channels are also the top priority for a number of retail executives—together, they total 33% of respondents—TimeTrade’s report highlights that for all the hype surrounding email campaigns, digital engagement and so on, in-store experiences are still the ones that matter most to nearly half of those surveyed.
