The possibility of $4.5 billion in revenue is based on the potential for Amazon to open as many as 3,000 of these stores in the next few years. That number comes from a Bloomberg report from last September, which stated that Amazon at that point was “considering” such a plan. However, Amazon didn’t comment on that report at the time, and has never publicly confirmed it would open that many stores.
RBC’s report includes first-hand experience that analysts conducted by making trips to Amazon Go stores and observing foot traffic to and from stores and activities of other shoppers. The RBC report confirms what the retail sector already knows about Amazon Go, the nine existing stores in the Amazon Go family and the experience of shopping in these stores.
