image: prnewswire

10 retailers leading the way in augmented reality

April 4, 2018

Ever since Pokemon Go and Snapchat popularized augmented reality for the masses, tech giants have been scheming ways to provide more of it to users.

Since the launch of Apple’s ARKit just six months ago, over 13 million AR apps have been downloaded from the app store. Meanwhile, Facebook is currently working to add functionality to their AR-enabled in-app camera that takes the magic from facial to object recognition. In the future, Facebook will identify every object it sees on screen and animate it with special effects.

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