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Tag: promoting


Customer Engagement, Customer Experience

Show your warts! Customers buy more, stay loyal when they know the downside

March 6, 2020

Via: Customer Experience News & Trends

Go ahead, take the warts-and-all approach to winning and keeping customers. Researchers say it’s the better way. Instead of only promoting the great things about your products and services – and we know there are many – let customers know […]


Customer Engagement, Customer Experience

Why you need customer advocates – and how to make advocacy work

August 26, 2019

Via: Customer Experience News & Trends

You’re great at promoting your products or services. But someone is better. Advocates love your company and what you do. They’re your cheerleaders, and they’re probably ready to tell others about it. You just might need to help them get […]