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Why you need customer advocates – and how to make advocacy work

You’re great at promoting your products or services. But someone is better.

Advocates love your company and what you do. They’re your cheerleaders, and they’re probably ready to tell others about it. You just might need to help them get the word out.

With an advocacy plan, you can boost loyalty of current customers and gain new customers with less effort than if you launched a new marketing promotion or sales discount.

People are more likely to buy – and like what they buy – when they hear about a company, product or service from others who already use and tout it.

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