Retailers are sparing no expense in the race toward faster shipping. Amazon has invested more than $800 million in one-day delivery for Prime members. Meanwhile, Walmart is following suit with free, one-day shipping that could be available to three-fourths of the U.S. population by the end of the year.
As the two retail giants continue to up the ante on shipping, an important question remains: What will it take to satisfy the soaring expectations of today’s shoppers? Having grown accustomed to faster shipping speeds than ever before, shoppers aren’t likely to settle for anything less.
