Bricks and clicks: it’s not just a catchy line. Getting found online is vital to retailers boosting sales, even if they operate predominantly out of brick-and-mortar stores.
As of 2018, at least four out of every ten purchases were made only using an online channel to search, research and purchase, and 54% of all Millennial purchases were made online.
Multichannel shoppers will also spend an average of 3x more than single-channel shoppers.
But the competition for their attention is fierce.