A FedEx Office partnership gives shoppers one more reason to go to a Walmart in addition to food concessions, check-cashing services and even legal services in some locations. It could also help the retail giant realize omnichannel ambitions.
Expect more from the tie-up, Charles Dimov, VP of marketing at OrderDynamics, told Retail Dive in an email. “With Fedex Office locations in-store, Walmart becomes even more of a destination for many needs, and impulse buys. The next possible step is the synergy of making both Fedex and Walmart stores as pickup points for in-store pickups,” he said. “Again this caters to additional purchases, as 58% of pickups result in additional buys.”
