Due to their massive numbers, baby boomers have attracted retailers and marketers for decades now. The Beatles catalog alone continues to rack up sales thanks in large part to their enduring loyalty.
As a generation, defined by the boom in births after World War II, they peaked at 78.8 million in 1999 but remain the largest living adult generation, with an estimated 74.1 million in 2016, according to the Pew Research Center. That means that, beyond the Beatles, Boomers tend to move into various circles of focus as their generation enters various stages of life. These days, that increasingly means products and services that older people need, especially healthcare.
