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Walmart, Amazon continue to lead online grocery

December 16, 2019

Walmart and Amazon continue to make moves to position themselves ahead of one another as online grocery offerings mature and consumers get more comfortable with the concept.

Amazon and Walmart are outperforming supermarkets when it comes to complete orders. About 8% of supermarket shoppers report not receiving all items in their order, versus 3% of Amazon shoppers and 5% of Walmart customers.

Walmart made a heavy push into e-commerce in 2019 while Amazon increased its emphasis on grocery offerings, including the recent elimination of Amazon Fresh fees for Prime members. This news followed Walmart’s expansion of its unlimited grocery delivery membership plan nationwide.

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