For nearly a decade, the retail industry has been debating whether voice commerce is a passing buzzword or a viable, valuable engagement and sales touch point. However, recent announcements from Amazon, Apple and Google regarding their efforts to help manage the COVID crisis, coupled with heightened interest in contactless commerce, have renewed excitement around the potential of the spoken word.
Voice commerce, a subset of conversational commerce, allows customers to purchase products and services using a combination of mobile devices, smart home devices and voice commands. Under the voice commerce umbrella are three core applications that brands and retailers can leverage to stay top-of-mind with consumers:
