The rise of IoT and online shopping have taken a toll on the success of independent retailers across the nation. As consumers shift their purchase habits from in-store to online, brick-and-mortar shops are faced with the challenge of attracting shoppers out of their homes, and into the store. A difficult feat considering U.S.-based store visits took a 48% nose dive from 2010 to 2013 (34 billion down to 17.6 billion).
Seeing that spending on leisure travel increased by 8% between 2015 and 2016, some lifestyle brands are making a shift of their own, entering the hospitality industry in hopes of attracting consumers with curated and familiar spaces.
