Today’s retail leaders face the risk of becoming laggards, or even disappearing altogether in the next five years as the result of digital disruption. Traditional retailers need to adopt characteristics of start-ups such as innovation, agility, and experimentation in order to succeed in the digital era.
One innovative concept store in London, The Dandy Lab, is creating a unique “Living Laboratory” for new retail technologies. A men’s fashion boutique located in the UK, The Dandy Lab employs concepts that encourage shoppers to interact with products and displays for a truly blended physical and digital experience.
