Online shopping has changed retail forever. Most of us wouldn’t know what to do without it. But the e-commerce revolution seems to have missed an industry – grocery. Why aren’t we making our most important shopping trip easier?
The issue isn’t so much that grocers don’t want to innovate. Until recently, many grocers didn’t have the technological bandwidth to support an e-commerce platform. But times are changing, and stores are adapting to meet increasing customer needs by implementing a unified commerce approach.