Although other retailers haven’t been able to lure shoppers with mini stores, Target is hoping to succeed where others have failed, and seems pretty confident about its plan to open a slew of mini stores in new markets. Markets filled with — you guessed it — millennials.
Target executives say they’ve shifted from the big box store model it’s used in the past with its new mini stores, which are putting down roots in college towns and urban areas with younger shoppers milling around, looking to spend money.
