Target’s Time Square store represents a deepening into a market and format that hold a major opportunity for the retailer. The small store has created an inroad for Target into dense, urban markets, which largely remain a frontier for fellow mass merchant Walmart.
Today, Walmart is mainly relying on its e-commerce site Jet to reach urbanites in New York. Jet, though, is receiving far fewer resources these days from its parent as Walmart re-focuses on its flagship website and stores.
