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4 ways to build rapport with new customers

Anyone who touches the customer experience can drive loyalty with one powerful skill: rapport-building.

When you can build and maintain rapport with customers, you ensure they’ll come back, buy more and possibly send other customers to you because of basic human behavior. Customers:

  • want to talk to people they like
  • share information and emotion with people they like
  • buy from people they like
  • feel loyal to people they like, and
  • will want to introduce people they like.

While it’s important to build rapport with new customers just to establish a relationship, it’s equally important to maintain or improve rapport as time goes on.

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