Even for shoppers who haven’t gone to an Amazon Go store, cashierless grocery shopping demand is high among consumers, according to Piplsay. While the survey results did not delve into which aspects of Amazon Go stores made a positive or negative impression on shoppers, the tech-enabled shopping experience appears to be the main attraction.
At Amazon Go stores, shoppers enter using the Amazon Go app on their iPhone or Android device. Amazon’s Just Walk Out technology uses computer vision, sensor fusion and deep learning to detect items placed or removed from the carts and shelves and tally up the prices as items in shoppers’ carts. By allowing shoppers to skip lines and checkout counters, the stores aim to provide a faster and more convenient experience for consumers looking to grab a few items.
