Retail TouchPoints’ 2023 Store Design & Experience Survey found that store design teams are laser-focused on implementing more creative visual merchandising methods (90%) and using technology more thoughtfully to support in-store engagement (63%).
To illustrate how these two objectives effectively converge, CS Hudson and Glass-Media will unveil an immersive activation on the show floor during the Retail Innovation Conference & Expo, taking place June 13-15 in Chicago. VM Versatility: Immersive Digital Path to Purchase is designed to showcase the impact and value of bespoke, modular design components that power immersive storytelling in physical spaces and create memorable experiences.
