Target’s leadership has enjoyed something of an I-told-you-so moment this week, if not the past two years.
The retailer has dumped billions of dollars into its business, including in its stores, before investing in brick-and-mortar became cool again. Its most recent fourth quarter and yearly results showed just how big the payoff has been.
Target’s stores are at the center of its growth in recent years. (That growth, as CEO Brian Cornell noted during an investor meeting, amounts to $27 billion in sales over the past two years.) The retailer has played around with new formats, as well refreshed its existing stores to make them more inviting and shoppable.
