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Champs Sports seeks ‘Homefield’ advantage with new concept store

April 20, 2022

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Champs Sports, a sporting goods retailer owned by Foot Locker, will soon launch the first location of its HomeField experiential store concept.

Homefield, which is opening this month in Pembroke Pines, FL, will carry sneakers and equipment aimed at a number of different individual athletic pursuits and team sports, including running, training, yoga, basketball, football and baseball, according to a press release.

The store has a full basketball court and multi-sport court, a VR system, and is intended as a destination for running enthusiasts as well, stocking 65 performance shoes and a try-on treadmill in-store. The store is 35,000 square feet — the largest of any concept owned by Foot Locker — and will host regular event programming and workshops, as well as sporting events.

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