Everybody loves to talk about the acceleration of digital, but physical spaces still play a central role in the customer experience — especially when it comes to driving loyalty. A consumer survey from the Lion’esque Group found that while less than a third (35%) of consumers maintain a preference to shop online, most (65%) don’t just prefer, but desire, to shop in stores.
The ability to see, touch and engage with products before making a buying decision is a clear benefit for consumers.
