We all know about brick and mortar retail and we all know about eCommerce. While these were once talked about as separate channels, recent years have seen the emergence of brick and click retail.
This hybrid model aims to offer the best of both the physical and digital, but how does it work, exactly?
What is brick and click retail?
Brick and click retail is a combined online and offline retail strategy incorporating a physical store (that’s the bricks) and an online store (that would be the clicks). You may also know it as omnichannel retail.