The global pandemic shined a spotlight once again on the role of the retail store in the retail industry. The store is a vital component of omnichannel retail. Despite the rise in e-commerce, retailers still suffer dearly when physical sales are limited, as they have been by social distancing and store closures. The result has been an unexpected priority shift back to the in-store experience. When surveyed, 65% of global consumers have returned to the stores upon reopening.
