Consumers spent more than $860 billion online with U.S. merchants in 2020 — an increase of 44% year over year — according to estimates from Digital Commerce 360. That 44% growth is the highest annual U.S. digital commerce growth in the last two decades.
As consumers embrace online shopping as part of daily life, all companies are trying to figure out how to take advantage of the rise in digital commerce. Many enterprises are struggling, however, because of the constraints of their rigid legacy commerce platforms — which tend to strain organizations’ budgets and distract their teams from innovating across various commerce channels.
