Along with reporting its Q3 results on Friday, Penney unveiled its “plan for renewal,” which hinges on boosting customer traffic, centering merchandise around lifestyle, creating a compelling experience, cutting costs and building a “results-minded culture.”
Along with its turnaround plan, Penney is touting its re-formatted store in Hurst, Texas, which the company specifically describes as “NOT a prototype or store of the future,” but rather a “lab to inform actions as part of our broader strategy.”
