Goodbye J.C. Penney. Hello Kohl’s. That’s one of the takeaways from yesterday’s announcement that Sephora and Kohl’s have reached a long-term deal to open co-marketed beauty product shops in 200 Kohl’s by next fall with an ongoing rollout that will see the store-within-in-a-store concept growing to at least 850 locations by 2023.
The “Sephora at Kohl’s” shops are being billed as immersive premium beauty product destinations. Kohl’s will locate the 2,500-square-foot shops at the front of their stores. Each shop will feature 100 brands curated to appeal to the 70 percent of Kohl’s 65 million customers who are women.
