The most important retail trend fueled by COVID-19 was the continued rise of e-commerce. This growth is likely to continue even as vaccine distribution provides hope for a return to normalcy. In fact, 74% of global retail and consumer brand professionals said they expect the crisis-led rise in online shopping to become permanent in an October survey fielded by Euromonitor International.
E-commerce has been the fastest-growing channel over the last decade, with the crisis accelerating such shifts.
