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Do grocers need a fresh approach to boost online sales of meat and produce?

March 3, 2023

Online grocery shopping remains popular with customers, even if some surveys show a slight reduction in the use of the service since its peak of adoption early in the novel coronavirus pandemic. But when it comes to shopping for perishables online, a new survey finds that many shoppers still say, “perish the thought.”

More than half of shoppers (54 percent) shop for meat, chicken, or fish primarily in physical stores, according to a PYMNTS survey. Nearly as many customers (53 percent) shop for fruit and vegetables primarily in-store.

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