Retailers of food and grocery products struggled to meet consumer demand for delivery, buy online and pickup in store (BOPIS) and other options last year as the novel coronavirus pandemic hit.
Consumer packaged goods (CPG) companies at the same time were switching their marketing focus to channels that would make it easier for consumers to buy their products.
At a session during last week’s Groceryshop in Las Vegas, executives from Rite Aid and Frito-Lay stressed that a new kind of retail is being born out of this chaos, one that features digital marketing assets, differentiated assortments, operations that remove in-store friction and re-worked services.
