On July 19, Canada will celebrate its third annual Grocery Heroes Day, an industry-backed holiday meant to honor frontline grocery workers.
Grocery Heroes Day was launched by trade publication Grocery Business in 2020 and it has received backing from major Canadian grocers like Sobeys and Save-on-Foods, according to a press release. CPG trade association Food, Health & Consumer Products of Canada (FCHP) has also offered its support. Last year, the holiday was celebrated by some grocers with amenities such as thank you bags, t-shirts and events like barbecues.
