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Researchers: Omnichannel is now a baseline consumer expectation

July 18, 2022

Shopping experiences that were considered cutting-edge not long ago are now baseline consumer expectations, and retailers that fail to deliver them are losing rapport with shoppers, fast. For today’s consumers, that includes omnichannel journeys: consistent, made-for-me experiences, synced up across multiple channels.

“A requirement for survival”

Earlier this year, Sailthru partnered with Coresight Research to release its 2022 Retail Personalization Index Retailer & Consumer Survey. The annual report explored trends reshaping retail, and ranked retailers on how well they’re meeting consumer demands around personalization. To that end, Sailthru analyzed 500 brands and 80 brand attributes, paired with survey feedback from 5,000 consumers and 260 retailers.

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