Home furnishing retailer Frontgate is launching its new retail experience, starting with a store Preston Royal Village in Dallas, TX.
The 9,443-square-foot layout enables shoppers to browse by room through curved archways, to help transition departments and provide a more intimate, home-like shopping experience. But the store won’t be short on tech. Team members in the store carry iPads for easy browsing with customers and to share all additional colors and styles carried at frontgate.com, a Frontgate spokesperson tells RIS News (Retail Info Systems).
