Nike performed strongly in its third quarter ending February 28, 2023, with a 14% increase in revenue and 20% spike in digital sales.
On a currency-neutral basis, online sales were up 24%, while direct sales increased by 22%.
In total, digital sales represented 27% of sales, up from 9% at the end of fiscal 2019.
“Nike’s strong results in the third quarter offer continued proof of the success of our Consumer Direct Acceleration strategy,” Nike CEO and president John Donahoe said.
